
Wear It
The Snowfall Jumper
A red fair-isle knit with a big white snowflake across the chest. Cut for grown-ups and children both.
The North Pole · Shop
Everything for the tree at home, and quite a lot that isn't for the tree at all.

Two long aisles of polished mahogany, a chandelier that has never once been switched off, and shelves stacked to the cornice. The knits are folded on the left, the drinkware and sweets on the right, and the plush live where children can reach them. Take your time — the snow outside isn't going anywhere.
66 items on the floor today

Wear It
A red fair-isle knit with a big white snowflake across the chest. Cut for grown-ups and children both.

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A green cotton tee with a jolly printed Father Christmas between two firs. Youth sizes on the same rail.

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A heavyweight red hoodie with a kangaroo pocket for cold hands. Lined and soft in every size.

Drinkware
White ceramic with a hand-painted fir. Holds a very generous cocoa.

Drinkware
A red-and-green tartan travel tumbler that keeps cocoa hot to the sleigh.

Plush
A soft brown reindeer in a red knitted scarf. Ears entirely floppy.

Plush
A round plush snowman in a bobble hat and mittens, with stitched coal buttons.

Carry It
A sturdy red canvas tote that carries a whole shelf of ornaments.

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Red fair-isle knit with a fat pom-pom on top. Youth size has the larger pom-pom.

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Cream and red crew socks patterned with firs and snowflakes.

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A long red, green and cream striped scarf with fringed ends.

Home
A thick fair-isle throw for the sofa nearest the fire. Lap size available.

Decor
A hand-painted wooden nutcracker in red and gold. Twelve inches tall.

Keepsake
A little church and pines under glass on a turned walnut base. Wind the base for a slow carol.

Sweets
Six butter shortbread rounds in a tartan keepsake tin.

Sweets
A dozen proper peppermint canes packed in straw.

Sweets
Rich drinking chocolate in a painted winter-cottage tin.

Decor
A deep red felt stocking with a white fur cuff, ready to hang.

Keepsake
Twenty-four painted drawers to fill and open, one a day. Arrives empty, or packed for you.

Decor
Two hundred warm bulbs on green cord, boxed on a coil.

Home
Three rolled beeswax pillars tied with twine and a sprig of fir.

Toys
A painted engine and two wagons, made across the street.

Toys
A thousand pieces of a snowbound village at dusk. A hundred-piece junior box sits beside it.

Keepsake
An empty keepsake box in deep red with a wide gold ribbon.

Wear It
Striped mittens on a long cream cord, so they stay together all winter.

Drinkware
A tall tartan vacuum flask with a screw cup, for the walk out to the tree line.

Home
A dozen slim honey-coloured tapers for the table on Christmas Eve.

Plush
Rufus and two smaller reindeer, boxed together in matching red scarves.

Plush
Pip the snowman with a little penguin and a polar bear cub.

Decor
A pair of matching nutcrackers for either side of a doorway.

Keepsake
Three nesting red boxes with gold ribbon, for three difficult-to-wrap presents.

Sweets
A cocoa tin boxed with a painted fir mug and a jar of marshmallows.

Drinkware
Two painted fir mugs boxed together with tissue paper.

Toys
Engine, three wagons, and a full loop of wooden track.

Decor
The same red stocking, hand-embroidered at the counter while you wait.

Wear It
A bright red crewneck with a cream embroidered pine forest and one star. Adult and youth sizes on the same rail.

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Cream ribbed wool with a pale blue snowflake band and a deep folded cuff.

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A cream cotton cap with a small stitched candy cane and a brass buckle at the back.

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Cream cotton, two printed reindeer facing each other under a single star. Youth sizes stacked beneath.

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Heather grey, heavyweight, with the whole village and its steeple printed in winter blue.

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Red and cream candy stripes with green cuffs and hem. Worn by half the workshop.

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Pale blue children's cotton with a polar bear cub in a red scarf on the front.

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Cream wool with a red and green fair-isle yoke and four pewter clasp buttons.

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Waxed brown canvas lined in thick cream shearling, with ear flaps that fold down properly.

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Deep red corduroy, five panels, one gold star stitched on the front, leather strap at the back.

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Forest green with a row of small cream firs across the chest and a brass zip pull.

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Cream body, red three-quarter sleeves, one peppermint swirl over the heart.

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Chunky red knit with cream snowflakes, braided ties and a very serious pom-pom.

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Warm tan cotton with one iced gingerbread man, smiling, on the chest.

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Charcoal fleece with the whole reindeer team and sleigh stitched in cream.

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Heavyweight cardinal-red cotton, cream letterpress wordmark with a snowflake and pine sprigs. Youth XS through adult XXL.

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Deep forest green with the arched wordmark and a cream fir in the middle. Youth S–L and adult S–XXL.

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Unbleached cream cotton with the wordmark in deep Christmas red and a sprig of holly. Youth XS–L, adult S–XXL.

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Midnight navy with ice-blue and silver lettering under one gold star. Adult S–XXL, youth M–L.

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Washed charcoal cotton reading CHRISTMAS SEASON beneath the wordmark. Youth S–L and adult S–XXL.

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Burgundy long sleeve with a cream sleigh under the wordmark. Cut long in the body. Youth M–L, adult S–XXL.

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Pale ice-blue cotton with the collegiate NORTH POLE arch and a navy compass rose. Youth XS–L, adult S–XXL.

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Black heavyweight cotton, gold foil NORTH POLE over ADVENTURE NEVERLAND. The grown-ups' favourite. Adult S–XXL.

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Heather grey with a red collegiate arch and a leaping cream reindeer. Youth S–L and adult S–XXL.

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Candy-red children's cotton reading NORTH POLE — JUNIOR CREW with a little candy cane. Youth 2T through 14.

Drinkware
A proper red enamel camp mug with a white rim, cream wordmark and a snowflake. Twelve ounces, sleigh-proof.

Drinkware
Tall white porcelain with a gold rim, gold handle line and a gilded fir. Sixteen ounces, boxed.

Drinkware
Chunky matte-green stoneware with a thick handle and cream lettering. Fourteen ounces of cocoa.

Drinkware
Speckled white enamel with a navy rim, the NORTH POLE arch and a compass rose. Twelve ounces.

Drinkware
Wide cranberry-glazed barrel mug reading NORTH POLE over ADVENTURE NEVERLAND. Sixteen ounces.

Drinkware
Hand-thrown cream stoneware, tall and narrow, charcoal lettering and a small snowflake. Fourteen ounces.